Creating a profitable gut-health course involves strategic planning and execution.
To start, hire someone to capture your expertise and build your course for you that addresses a specific need or problem with your clients. For maximum success, you want your course to be engaging, comprehensive, and results-based.
We’re diving into three money-generating activities you can do to make your course a success:
- The Founding Members
- The Beta Testers
- Grandfathering Members
The Founding Member Strategy
First, identify and select a small group of dedicated individuals from your target audience to serve as founding members. These early adopters will play a crucial role in providing feedback, generating testimonials, and spreading word-of-mouth promotion. Offer them exclusive perks, such as discounted pricing, early access to content, or additional one-on-one coaching sessions, to incentivize their participation and create a sense of exclusivity.
Clearly communicate the unique value proposition of your course, emphasizing the benefits and outcomes they can expect.
The Beta Tester Strategy
The beta tester strategy involves selecting a small group of early adopters to test your gut health course before its official launch. These testers receive access to the course at a discounted or complimentary rate in exchange for providing valuable feedback and testimonials. Engage beta testers through surveys, live Q&A sessions, and personalized support to gather insights on course content, usability, and overall satisfaction.
Use their feedback to refine and improve the course, ensuring it meets the needs and expectations of your target audience. Beta testing builds credibility, identifies potential issues, and generates initial buzz before opening enrollment to a wider audience.
Grandfathering Members Strategy
The grandfathering strategy involves offering an initial group of founding members special pricing or benefits that are not available to future customers. This approach rewards early supporters by locking in lower pricing or exclusive perks for as long as they remain subscribed or engaged with the course. It incentivizes early enrollment and fosters loyalty among the initial customer base while encouraging them to promote the course.
Grandfathering can be a powerful tool to drive initial sales, create a sense of exclusivity, and build a strong foundation of committed customers who feel valued and appreciated for their early support.
