WELL, HEY FRIEND!
I'M ALYSSA
A small town Canadian, Professor, Digital Product Strategist, Host of the Brilliant Ideas Podcast, and Certified Online Business Manager.
Very into: 70s disco era, reading a good business book, and creating a business you don't have to pretend to love.
I didn't always have all the answerS ON DIGITAL PRODUCT CREATION, SALES STRATEGY, OR BUILDING FUNNELS...
In 2015, I started a bath bomb business where I poured my creativity and energy into every product, but as demand grew, I hit a major roadblock—I needed a professional kitchen to scale production, and the cost was out of reach.
After agonizing over the decision, I had to let the business go. It felt like a failure, and I couldn’t shake the feeling that I’d given up on something I truly loved.
That's where my story had just begun.
While working as an Online Business Manager, I noticed something that changed everything. My clients had incredible ideas and expertise, but they struggled to turn them into clear, sellable digital products.
Helping them find clarity and structure felt different—it lit me up in a way I hadn’t experienced in years. That’s when it hit me: my true passion wasn’t just in managing businesses—it was in helping solopreneurs bring their ideas to life in a way that’s profitable and scalable.
I decided to lean into that passion and create a business around it. I took all the lessons I’d learned—from the bath bomb business about scalability and from my OBM experience about structure—and turned them into tools to help others succeed.
"What a relief to not have to think of every detail and start from scratch!"
"Alyssa is such a collaborator! She took my periodic verbal "inspiration downloads" and organized them, while consistently offering ideas about how to implement them, and then taking action on getting multiple projects started. She's fast and productive. It was wonderful for me to have the skeleton of something like an email launch sequence that I could then step into and customize. I loved having another high-level thinker to bounce ideas off.
Jennifer Scribner, FNTP & GAPS Practitioner, bodywisdomnutrition.com
"You are one of the best investments I've made in a long time."
"Working with Alyssa was an incredible experience! Her mentorship and guidance helped me narrow down the perfect topic for my online course and truly brought my content to life. She was fun, efficient, and comprehensive—I love how she interprets the content and lays it out in the course. Just fabulous."
Nicole Beatty, CEO of Capacity for Community
bodywisdomnutrition.com
"As an extremely busy nonprofit executive director and entrepreneur, I needed someone who could help me bring my vision to life with minimal time and project oversight. Alyssa quickly proved that her ability to be a self-starter was exactly what I needed."
Julius Boatwright, MSW, LSW, RYT Founder of the Black Yoga Group
"Alyssa helped me ideate a restructured line of business that has the potential to generate 10 times the amount of monthly revenue that was initially projected."
“The speed at which Alyssa takes an idea from conception to execution continually amazes me. Once she lands on a strategy and a course of action, she wastes no time in getting to the implementation. Simply put, if you want something done fast and done right, then Alyssa is the person for you!”
Wade Langin, Head Coach and Trainer, OBM Institute
"If you want something done fast and done right, Alyssa is the person for you"
"Alyssa's amazing attention to detail and strong organizational prowess have really helped me"
"Working with Alyssa was fantastic. Her detail-oriented approach and excellent can-do attitude make for a great combination. It has been such a pleasure to see how she organizes projects and helps to facilitate their completion from start to finish!"
Kendra Cooper, Web Developer
"Alyssa made the course creation process easier with her wisdom and expertise."
"I desperately needed someone who was well-versed in the "techy" side of course creation, as well as support with strategy, and Alyssa is always the first person to come to mind for things like this. She is a course creation wizard, in my opinion."
Jenny Kavanagh, Certified OBM, jennykavanagh.com
“Working with Alyssa was a dream! I felt completely understood and supported, she knew exactly what I needed. She is SO fast, efficient, and productive and gets things done faster than you can think about it. Alyssa is receptive, kind, intuitive, and supportive."
- Mandy Flanders, Mandy Wellness
"Alyssa is receptive, kind, intuitive, and supportive."
"A lot of the time, CEOs aren’t clear on all the things that need to happen behind the scenes for a launch and how many decisions they’ll need to make so their team can implement. The addition of all the pre-launch strategy items in this template make it worth its weight in gold! It’s perfect for solopreneurs or teams to get organized and ready to launch without any “uh-oh” moments.
Online Business Manager, Erika Macauley
"Alyssa’s launch planning template was one of the first templates that I’ve ever seen that was truly “plug and play”
“Alyssa is an absolute rockstar. Not only is she an expert in what she does, but her ability to successfully execute on good ideas is out of this world. She continues to show up, take action and get results. She makes it look easy but I know how much effort she invests on the backend.”
Shar L - Managing Director, eWomenNetwork
"Alyssa is an absolute rockstar, her ability to successfully execute on good ideas is out of this world."
"I would absolutely without a doubt recommend working with Alyssa for her VIP Day, especially if you're looking to launch something new, she has so much knowledge, she is so generous with her time, with her resources and make you feel so empowered."
Marisa Lonic, Certified Life and Business Coach of MamaWorkIt
"She has so much knowledge, she is so generous with her time and with her resources"
“Alyssa’s awesome launch plan VIP day was 100% the right move for me. Plus, the value of her taking my ideas and laying it out in an easy to follow plan was exactly what I needed to feel confident moving forward.
Ashlee Livingstone, Certified Trauma-Informed Breathwork Facilitator & Hypnotherapist, ourforte.ca
"I gained so much clarity in speaking with Alyssa - her expertise and thoughtfulness was so important and bang on.."
“After a full day of coaching calls, I was completely drained and had no energy left to give to my own family. The change to group coaching was scary at first (will they see the same results?) but it was so worth it! Alyssa has helped me maintain my energy while living my purpose and I'll be forever grateful!
Charlotte Caunter, Founder of Health SHEro
"Alyssa has helped me maintain my energy while living my purpose."
"Working with Alyssa was an absolutely brilliant experience. She helped me organize and get on-top of so many things within my business that led to achieving better results, and more streamlined processes and systems. She has an outstanding can-do attitude which meant that working with her was easy and fun."
Julieanne Steedman, Heirloom Island
"She has an outstanding can-do attitude which meant that working with her was easy and fun."
"Alyssa was a pleasure to work with! She was very diligent, and her posts increased my engagement and followership. She is also extremely responsive and and gives helpful recommendations. I have and will recommend her to anyone looking for an Online Business Manager!"
Immigration & Real Estate Lawyer, Pinaz Marolia prmlaw.ca
"She is extremely responsive and gives helpful recommendations."
“Alyssa was amazing to work with, she gave me amazing advice and really helped me stay motivated by educating me and brainstorming new ideas. If I need help in the future, she will be the first one I go to! Thank you for helping me make my dream a reality!”
- Author, Cynthia Hazelwood, The Heart of Hazelwood
"Alyssa was amazing to work with, she gave me amazing advice and really helped me"
"I learned a lot of new things about marketing. It helped me understand how to create a nurturing campaign (plus many others). I've learned a lot and I feel like I have a better understanding and more confidence of how to market to my audience."
Jessica Ryan, Virtual Assistant
"I feel like I have a better understanding and more confidence of how to market to my audience."
“Alyssa was great and really helped my business move to Honeybook. She saved me time and worked diligently. Her services are immensely valuable and well worth it."
Chris Kelly, Founder of Onyx University
"She saved me time and worked diligently"
Fast facts. . .
DIGITAL PRODUCTS CREATED
150+
YEARS IN COURSE CREATION
10+
COURSE revenue GENERATED
450k+
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