I'm Alyssa — Digital Product Strategist, Certified OBM, Professor, and Host of the Brilliant Ideas Podcast
I’ve helped my clients generate over $450K in digital product sales using tools like Thrivecart and Kit (formerly ConvertKit)—and I did it by keeping things simple, focused, and actionable. No overwhelming strategies, no crazy tech setups—just clear steps that work.
present
Pivoted my business to what I really love to do, which is create and sell courses, memberships, coaching programs, and eBooks
2022
Had my baby and stepped back from ALL my clients
2021
Certified in November and made $100k in my first year
2020
After my hours got reduced, my friend suggested I become an Online Business Manager
2018
Became a Professor and absolutely loved it!
2017
Forced to close because I didn't have the capital to invest in a kitchen
2015
Built an Etsy-run Bath Bomb Business (Bella's Bath Co.)
2014
Corporate gal with a biting ambition to climb the ladder fast
how I got here
And honestly? They’re wasting time on things that don’t move the needle. Spending weeks tweaking fonts on a sales page, endlessly researching tools they don’t actually need, or creating products they’re not even sure their audience wants. It’s frustrating, exhausting, and worst of all—it keeps them from getting their brilliance out into the world.
Because here’s the thing—success doesn’t come from doing everything. It comes from doing the right things, in the right order, with a clear strategy.
Whether it’s creating a low-ticket product, setting up a sales funnel, or finding the perfect way to package your expertise, I can help you break free from the overwhelm and start building something scalable and sustainable.
And they’re spending hours perfecting every detail, jumping between tools, or chasing after “the next big thing” without ever seeing results.
I see too many people stuck—caught in the cycle of overthinking and second-guessing...
Discover how to stop spinning your wheels and finally create a digital product that doesn’t just sit on the shelf collecting dust.
And here’s the best part: you don’t need to be a tech wizard to make it happen. Through my courses, I teach you how to set up a complete sales funnel—even if tech isn’t your strong suit. From creating the product to automating the sales process, I’ll guide you through it all in a way that’s easy to understand and simple to execute.
Fast facts. .
automated sales
$450K
happy clients
200+
years in course creation
10+
DIGITAL PRODUCTS
100+
see courses
Learning from me is SIMPLE, and there's a course for exactly what you need right now!
learn how i make $20K Months IN MY BUSINESS
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