What if your brand could speak directly to your audience in a way that feels authentic and deeply resonates? In this episode, we’re diving into the world of brand voice with Steph Laffy, a creative copywriter and brand voice strategist. From her unique journey to her signature approach, Steph shares how emotional connection and authenticity can transform your messaging and help your brand speak its truth. Discover how ‘Voice on the Rocks’ can change your communication.
What You’ll Learn:
In this episode, she shares how her ‘Voice on the Rocks’ sessions empower business owners to uncover their unique voice and create compelling content. We explore the power of embracing your natural communication style, documenting audience feedback, and starting with authentic, unpolished content to build a voice that stands out. Listening to ‘Voice on the Rocks’ can initiate this transformation.
In this episode, we discuss:
- How Steph helps you uncover and refine your brand voice using linguistic analysis.
- Why authenticity and emotional connection are the foundations of effective brand messaging, as emphasized in ‘Voice on the Rocks’ sessions.
- Practical steps to document audience feedback and embrace your natural communication style for building a powerful brand voice.
Share Your Brilliant Idea:
Got inspired by today’s episode? Share your biggest takeaway or an idea you’re excited to explore. Tag me on Instagram at @alyssabellisarioobm or use #BrilliantIdeasPodcast.
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