Matt Diamante is the founder of HeyTony, a marketing agency dedicated to helping entrepreneurs and small businesses master SEO and social media to achieve real, measurable results. With over a decade of experience in digital marketing and a loyal audience of over 200,000 Instagram followers, Matt Diamante has become known for breaking down complex strategies into simple, actionable steps that anyone can follow. From optimizing websites and ranking #1 on Google to crafting scroll-stopping social media content, Matt empowers businesses to take control of their online presence without breaking the bank. Passionate about storytelling and making marketing approachable, Matt inspires his audience to grow their businesses organically, with insights that are effective, fun, and easy to implement.
Digital Products and Content Creation
This episode dives deep into Matt Diamante’s philosophy of accessibility in digital products. We explore his website audit tool that provides enterprise-level insights with tutorial videos showing exactly how to fix issues, and his Watchdog tool that tracks competitors’ website changes automatically. For entrepreneurs struggling to choose between high-ticket and low-priced offerings, Matt Diamante’s success offers a compelling case study in serving the underserved market.
Beyond products, Matt shares his brilliant content creation system that helps him reach over 4 million people monthly without burning out. You’ll learn his exact process: recording answers to common questions, using AI to transform them into blog posts and scripts, then publishing across multiple platforms to see where your content performs best. When something resonates, Matt explains how to amplify it through targeted local advertising.
In this episode, you’ll find:
- Failed ventures including a Lightroom preset company and a cologne business taught Matt Diamante valuable lessons about when to walk away
- Created digital products priced at $10/month when competitors charge $30-$150 for similar functionality
- His website audit tool, spearheaded by Matt Diamante, helps identify SEO issues while including video tutorials on how to fix them
- Watchdog tool tracks competitors’ website changes for just $10/month, giving small businesses enterprise-level intelligence
- Content creation strategy involves recording answers to common questions and repurposing across multiple platforms
- Use ChatGPT to turn video transcripts into blog posts and social media scripts
- When content performs well organically, turn it into targeted local ads
- Experiment with posting on multiple platforms as content that fails on one might thrive on another. Matt Diamante’s approach can help identify the best performing one.
Explore HeyTony’s products
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