The cool thing about Lindsay’s approach is how she bridges that gap between copy and content. When we talk about “copy,” we usually mean words that make people want to take action—like the stuff on your website that convinces someone to sign up, buy, or get in touch. “Content,” on the other hand, is a bigger umbrella—it can be blog posts, podcasts, social media posts, even random musings that pop into your head on that dog walk. What makes Lindsay’s approach so refreshing is that she sees value in both.
Curiosity-fueled storytelling
And let’s be real: most of us didn’t start our businesses thinking, “Gee, I can’t wait to become a full-time content creator!”. We suddenly realize that to stand out, we actually have to talk about what we do—Cue the frustration, right? Lindsay’s remedy is that curiosity-fueled storytelling: pay attention to your own scrolling habits, watch what kinds of emails make you click (or instantly delete), and figure out the quirkiest, most authentic ways to share your expertise. There’s nothing wrong with going against the grain—especially when the “grain” might just be a pile of outdated trends.
In this episode, you’ll find:
- The copy vs. content debate
- Exploring the concept of positioning your online presence as a “comfort account”—the go-to place your audience continually revisits for insights, entertainment, or a sense of connection.
- Hear Lindsay’s tips on how to market your business (even if you’re not a “marketing person”) by tapping into simple, authentic ways to share your expertise
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Links mentioned in this episode:
- Visit: Lindsay Smith Creative